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Privacy Policy and SMS Terms

Effective November 6, 2026

Strand Rituals is building an app that helps you track the habits behind your hair. This page explains what we collect on this website, why, and the choices you have. The short version: we collect only what we need to tell you when we launch, and we never sell your information.

What we collect

We do not ask for your name, location, or any hair or health details when you join the waitlist.

How we use it

Who we share it with

We do not sell, rent or trade your information. We only share it with service providers that help us run the waitlist, and only so they can do that job:

We may also disclose information if the law requires it.

Consumer health data

Information about hair shedding, thinning, scalp conditions or supplements can count as consumer health data under laws such as Washington's My Health My Data Act. We treat it carefully:

SMS Terms

Program: Strand Rituals waitlist updates.

What you'll get: recurring automated marketing texts about our launch, early access and an optional survey, about one message a week.

Consent: you only get texts if you tick the consent box and enter your number. Consent is not a condition of any purchase.

Cost: message and data rates may apply. Message frequency varies.

Opt out: reply STOP at any time to cancel. You'll get one confirmation text, then no more.

Help: reply HELP, or contact us using the details below.

Carriers are not liable for delayed or undelivered messages.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are never shared with any third party, except the messaging provider that delivers our texts.

Your choices

How long we keep it

We keep your contact details while the waitlist is active and until you unsubscribe or ask us to delete them. Consent records may be kept longer where the law requires proof of consent.

Children

The waitlist is not meant for anyone under 13, and text messages are only for people 18 or older. We do not knowingly collect information from children.

Not medical advice

Strand Rituals tracks habits. It is not a medical service and does not diagnose or treat any condition. For sudden or heavy hair loss, see a dermatologist.

Changes

If we change this policy, we'll update the date at the top. If a change affects how we use information you already gave us, we'll ask for your consent first.

Contact

Questions or requests: send us a message on Instagram at @strandrituals_.